A branded experience (and a half)

Last night I was lucky enough to attend a Hendicks Gin party at the glorious Wiltons Music Hall.

As small small indication of just how bloody incredible the evening was, the picture above is an ice-filled bathtub in Wilton’s foyer. The taps, when turned by a beautifully groomed man in a top hat, pour Hendricks Gin.

My evening, was the shiz, and naturally, it got me thinking about work.

What do Led Zeppelin and Sustainability have in common?

There’s a funny thing that brands do. They do this thing where they totally and utterly lose any connection with the actual meaning of their names. Apple, Orange, Dell, Polo, Mars – these are all brand names that are linked to the things they brand, not the actual words.

It’s geeky, but you can drink it

How easy-going was Robert's wine tasting? Well I walked in with one of these and walked out alive. That's how.

On Friday night I attended my second Twitter live wine tasting event, as conjured by Robert McIntosh.  I blogged about the first one way back in August last year. The thinking goes like so: groups of people around the world can convene around a table laden with gorgeous food (this time with thanks to the awesome kindness of The Lansdowne Pub in Primrose Hill and drink amazing wine. These various groups are then brought together through the magic of the Twitter hashtag, where tasting notes, compliments and the occasional taunt are shared across the oceans and aggregated on the live tasting site.

This people, is wine 2.0. And it rocks.