The first time I stumbled across the BMV acronym was in the brilliant Umair Haque’s post Apple’s Next Revolution — And What You Can Learn From It
The acronym, Umair informed me, is the way media bankers are now referring to books, music and video. I stared at it for a while, a wry smile stretching across my face. There is something so beautifully dismissive about this acronym and the way it clumps together three very different products and industries around the one thing they have in common: they haven’t really cracked digital yet.
I work in digital, so naturally I think about this kinda shiz all the time. If I worked in BMV I would be thinking about this shiz all the time too – and I’d be seriously excited.