To the families of all those holding their breath for my next blog post – my condolences on your loss.
Yes, I’ve been slack, but not because I haven’t been blogging. On the contrary, I haven’t been blogging because I’ve been too busy blogging.
I’ve been working with Cadbury on their announcement about Dairy Milk going Fairtrade. I’m loving it so far and will continue to blog the journey to Fairtrade with them for the next few months. So watch that space people.
This project has reinforced a lot of beliefs I have about social media, marketing and brand stuff. More posts to come, but here are two to start with:
You can’t own your own brand: The love people have for Cadbury has been quite overwhelming. I’ve worked with a lot of brands in my time, but Cadbury is well up there on the love scales. Well up there. It has been a pleasure to share good news and receive pretty much nothing but goodwill – apart from the odd person moaning about how they’ll eat more chocolate and get fat, which frankly, I can live with.
Social media chip-on-the-shoulder syndrome: One of the things I love most about the internet is its openness and collaborative nature. So it pains me no end when I encounter the complete opposite in what *could be* a social media community. I’ve seen it many times before. The e-PRs thinking digital agencies ‘just don’t get it’, the digital agencies thinking the ‘buzz people’ are just wanky job titles and little else. And as a new and emerging form of marketing there is a sense of one-upmanship that’s just, frankly, lame. I encountered such wankery last week – albeit just once. Some ‘digital strategist type’, made an accusation in a comment, then took the time to write a post all about it, without taking the one click it would have required to find out if it were true. Why? Because he wanted to tell the world that he knew better. He didn’t.
Before I sign off and promise to be back soon, I should add the obligatory: these are my opinions and my opinions alone. Cadbury has absolutely nothing to do with this blog or this post.
Picture from http://www.flickr.com/photos/cadburydairymilk
