
The social media strategy echo chamber is something I’ve lamented before.
Every time there’s a social media conference taking place anywhere in the world, all the lovely strategists I follow on Twitter share the wisdom they hear. Thanks guys! Because of you, I don’t have to attend those sessions. Instead, I can sit somewhere comfortable, within easy reach of a plug-socket and enjoy the echo chamber from afar.
I thought it was high time I passed it forward.
Ultimately, every conference or gathering of the social media kind can be reduced to five bullet points, and they’re all right here for your reading pleasure. Glorious little nuggets of oft’ touted social media quasi-wisdom, read this and you too, never have to attend another social media do.
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It’s about social ideas, NOT social media
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Be Nice
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Be transparent
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Always in beta
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Social is TWO way
So now you know.
Have I missed one? Is there another piece of echo that’s missing from the list? Send it forth yon planner.
Thanks to Asi for his help in pulling this final list together.

I’ll fill in some extra ones so that you definitely don’t have to go anymore:)
6. Long term, not short term
7. With people not to people
8. People not customers
COMMIT, DON’T CAMPAIGN (you hear me?!)
it’s a paradigm shift