Yesterday’s opportunities are tomorrow’s hygiene factors
Consumers, citizens, employees and shareholders are demanding more than ever before. It is no longer an opportunity for their employers, governments and companies to be transparent, honest, sustainable and engaging. It is the only path to survival. For companies who haven’t taken employee engagement seriously, or sustainable business practises, this decade, will demand you step up. The same goes for social media, it might have added a layer of charm for a business to respond to a negative tweet a couple of years ago, now, listening to all of the channels your customers are active on should be core to your customer relations strategy.
The future of social media isn’t marketing.
The future of social media is marketing, PR, customer relations, employee engagement and product development. The wise marketers will be collaborating with their peers to start shaping this new, exciting, holistic thing. Remember, brands only break apart according our disciplines. A customer forms and opinion of a brand through their entire experience. Isn’t it time we did too?
The future of marketing is embedded
Every aspect of our experience with a brand either sells to us or lets us down. There are countless opportunities for us to use what Mart Neumeier calls FREE MEDIA. On behalf of the clients I work with this year, I will be thinking about how they can reinvest their marketing budgets into something more permanent and meaningful than a fleeting campaign. How can we turn their packaging, call centre experience and everything in between into something that naturally markets and embodies them at their best?
